Black and White People Furniture – Red House Commercial
This Red House Furniture ad was produced as part of our I Love Local Commercials Series sponsored by MicroBilt ( http://ilovelocalcommercials.com )
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Thanks to all of the guys at Red House for being such great sports. Help em out by referring a friend in the High Point NC area, or drop by the store yourself to meet Richard, Johnny, and the gang!
To address any controversy around this video, watch our video response (or read the transcript below):
We knew this video was going to be controversial. Anytime race is discussed in any capacity, controversy ensues. The racial reconciliation concept was a joint effort between the Red House staff and us. They pointed out the fact that their employees and customer base were like the “Rainbow Coalition”, and we thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.
For those of you who think this video is racist, we’d like you to distinguish between “racist” and “racial”. Racism is “hatred or intolerance of another race or other races.” Racial is “of, relating to, or based on a race”. This video is very obviously racial as opposed to racist. This video doesn’t promote or feature hatred or intolerance. Rather, it’s the very opposite. This commercial promotes inclusion and reconciliation, if not in a comical way. To point out the obvious, the irony in this video is that it’s completely ridiculous for people to relate furniture to their race. People of all colors are welcome at the Red House, which is something that is taken for granted today, but there was a time in the not-so-distant past during which things as simple as a water fountain were NOT for everyone.<